If you do not already have a statistics program up on your website then now is the time. Most free sites and revenue share sites will offer statistics so you just need to figure out how to access them if that is what you are using.

The most important thing about a statistics account is knowing the keywords that people are coming in to your website from. Google analytics http://www.google.com/analytics/ is a free statistics program that offers this. StatCounter http://statcounter.com/ is another good one.

Learning how to use whatever statistics program you choose is important.   There are many metrics that you can use to improve the way your website interacts with its visitors, but right now we will just talk about the keywords that people used to come in to each individual page.

If you have a sales page this is a good one the focus on. Going to the statistics information for this page and see where people are coming from. Are there any keywords that you had not considered? Are there any keywords that are on a different but related topic? Are there any topics – indicated by the keywords –  that you should be covering but aren’t?

Make some new pages for these different but related topics and any topics that you should be covering but aren’t. Use your statistics as a tool to know what people are really searching for.  You don’t have to pay $56 a month for a keyword tool in the beginning. You can do is dig into your own statistics and see what you should be writing about next.

Are people searching for products and winding up at your website even though you don’t sell or promote them? This is actually a really good indication that this particular product is underrepresented on the Internet. If you are getting traffic for a product you don’t even sell then maybe you should consider creating a page about this product and selling it. If there were already a bunch of good pages on this product they would be getting that traffic not you.

Also, looking at your statistics you can easily see what Google and the other search engines think your pages are about. If that does not match what they’re actually about, then maybe they need some rewriting or tweaking.

Regardless of exactly how you use the statistical information about how people are coming into your website the information is very valuable. You will want to print out and keep copies of this information as your site grows so you can keep track of how your website is evolving.

If you lose traffic on a certain keyword this is something to be aware of and possibly something to take action on – especially if it is a buying keyword.

So just realize that your website statistics are gold and treat them as such. Basically, you can use this information to find out what your visitors are truly wanting and really searching for and then give it to them.

So when you’re ready to create your own product you may not be sure what you should start with. There are many options. The digital short report or e-book is probably the easiest. Now that the Kindle is very popular putting your short report or e-book on the Kindle is also becoming popular and lucrative for some.

Other people develop things like WordPress themes or software. Some people develop apps for the iPhone or android or have them developed and then market them.  Still others use their own pictures to create products on zazzle http://www.zazzle.com/ .

The choices of what to sell on the Internet really are endless, even if you are selling your own product.

Many people start with an e-book or a short report just to get the hang of things. So let’s talk about this. One way to create an e-book is to write it in Microsoft Word and then convert it into a PDF file. You can have a cover created at UpWork or you can make a simple one yourself at http://www.myecovermaker.com/ .

A good length for an e-book is 50 pages. A good length for a short report is 7 to 15 pages. The tolerance for high prices for e-books is coming down so you probably don’t want to price your e-book to be above the range that a print book would sell for unless your information is really hard to find and on a subject that people really need to know about.

A good price for a short report is $7.  These aren’t rules written in stone – you will want to test your prices and see what works best for you.

These days you can even self publish your e-book into a print book fairly easily. http://www.lulu.com/

So how are you going to market your new product? A great way to get your foot in the door is to find some people to joint venture with. You create the product and offer them a commission to sell it. Find someone with a big list related to the topic of your product.

Someone who sends out a good e-mail to a responsive medium-sized list could easily make you several hundred or several thousand dollars in a day.

Besides finding people to joint venture with on your own, you can also put your book up for sale at Clickbank. People go to Clickbank specifically to look for e-books to promote on their topic. If you have one affiliate who starts making multiple sales of your book, contacting them to see what else you can do for them is probably a good idea.  It’s hard to find good affiliates and when you find one, you should treat him or her well.

And don’t worry if your first product seems to be a flop or your first JV request attempt doesn’t go anywhere. Just keep trying – keep looking for people to promote your products and keep creating new products for people to buy.

This is how everyone who is successful at Internet marketing operates. No one creates one product and sells just it forever. People create and create and create and sell and sell and sell. This is what you should be doing also.